Full Job Description
About the Company
Amazon, a global leader in e-commerce and innovations, is seeking a passionate and skilled Digital Content Strategist to join our team in Bethlehem, Pennsylvania. As a company renowned for transforming the way people shop and experience digital content, we aim to provide our customers with the best service possible through engaging and tailored digital experiences.
Your Role as a Digital Content Strategist
In this exciting role, you will be at the forefront of digital marketing initiatives, helping to enhance our online presence by crafting compelling content strategies. You will collaborate with various teams to ensure that our messaging resonates with our diverse audience, all while driving traffic and engagement to Amazon's offerings.
Your Responsibilities
- Develop, implement, and manage effective content strategies that align with Amazon's marketing goals.
- Conduct thorough research to understand consumer trends and target audience preferences.
- Collaborate with graphics, web, and development teams to create visually appealing and user-friendly content.
- Analyze the performance of content marketing campaigns, making adjustments as necessary to improve traffic and conversion rates.
- Build and maintain a strong online community by engaging with customers through various digital platforms.
- Oversee content calendar and ensure timely delivery of all content across multiple channels.
- Partner with SEO specialists to optimize content for visibility and engagement.
- Stay updated on industry trends, digital marketing best practices, and emerging technologies.
Qualifications and Skills
The ideal candidate will possess the following qualifications and skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3-5 years of experience in digital marketing, content strategy, or related disciplines.
- Proven experience in developing successful digital content strategies.
- Strong understanding of SEO principles and analytics tools (Google Analytics, SEMrush, etc.).
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Ability to work collaboratively within a fast-paced team environment.
- Familiarity with email marketing and social media platforms (Facebook, Twitter, Instagram, etc.).
- Creative mindset with the ability to think outside the box and generate innovative ideas.
Why Work at Amazon in Bethlehem?
Being part of Amazon means you will be immersed in a culture of innovation and customer obsession. Our Bethlehem office has become a hub for digital marketing excellence, and we are committed to creating an inclusive environment where everyone can thrive.
Here’s why you should consider joining our amazing team:
- Career Growth: We prioritize internal mobility and provide many opportunities for career advancement.
- Work-Life Balance: We understand the importance of a balanced life and offer flexible working arrangements.
- Robust Benefits Package: Enjoy competitive salaries, comprehensive health plans, and generous time-off policies.
- Innovative Environment: Collaborate with some of the brightest minds in the industry while implementing cutting-edge digital strategies.
- Diverse Culture: We celebrate diversity and foster an inclusive workplace where everyone is valued for their unique contributions.
How to Apply
If you are ready to take your career to the next level and join a trailblazer in digital commerce, we invite you to apply. Submit your resume and a compelling cover letter detailing your experience and vision as our future Digital Content Strategist at Amazon in Bethlehem.
We look forward to welcoming a new member to our team who is ready to innovate and enhance the way we connect with our customers!
Equal Opportunity Statement
Amazon is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.